Cervical cancer is the second most common cancer among women in India, as per the World Health Organization (WHO). It is caused by the human papillomavirus (HPV), which is a sexually transmitted infection. Roche Diagnostics India has started a cervical cancer awareness initiative in partnership with Vidya Balan, a well-known Indian actress. The initiative aims to increase awareness about cervical cancer and the importance of HPV screening. By partnering with a popular public figure like Vidya Balan, Roche Diagnostics hopes to reach a wider audience and encourage more women to undergo HPV screening.